SPONSORSHIP  |  BRAND PLATFORM |  CONSUMER CAMPAIGN

Almost 20 years ago Chill Insurance was one of Ireland’s first ever insurance comparison tools. They were the number one way to compare the market and spent most of that time telling their customers exactly that.

It really worked. Trouble is they have so much more to offer.

So for this campaign, our challenge was to take a quarter of a century’s worth of legacy as the comparison site and show people that Chill Insurance are just as good for the rest of the insurance journey.

To turn a nation of comparers into customers.

The answer. Introduce them to Chill customers. So we cast two real sisters who have been trying to out-chill each other probably since they were born. And created a campaign with just the right balance of natural chemistry and eye-rolling sisterly love.